Well, though we try to ignore the giant brewer from St. Louis, MO, it's hard to do so when they include us, that minor craft brewing segment, in their incessant gobbling up of the market. Months ago, they purchased 10 Barrel Brewing of Oregon, a small brewery that is no threat to anyone, and earlier this week, we learned that they purchased another small Oregon brewery, the much respected Elysian Brewing. This is a company so concerned with money that they didn't blink for a minute before deciding to let themselves be purchased by the biggest brewing giant in the world, InBev, because more money is better than just a ton of money.
And, though I care not for football, or that bowl most super, the big boys from Missouri need to put out ads on the Superior Sunday, and some of these cannot escape my attention, no matter how hard I try. This year, not just a boast about their horses, or their lizards, their whazzup bros, or their super party animal whose name is Spuds McKenzie, but a rail against beers that aren't Budweiser. And those awful Pumpkin Peach ales. Wait, who actually made a Pumpkin Peach ale? Why, Elysian Brewing, the brewery they just purchased. Threatened enough by the craft beer revolution to buy them out, and then mock their efforts at the next turn.
Well, here's the thing. Craft beer is not going away, and Budweiser is not going to be a nail in it's coffin. too many of us have said no to them. Not gonna happen.
Any why not use this occasion to dip into Bud Light Lime Lime-a Rita. And Bud Light Lime Straw-ber-Rita. I can think of no reason why not.
Why do I have these? Because, well, I have a large family. Larger than you might imagine. If you imagine more than the truth, well, I think you're just showing off. Anyway, there are certain segments of my family that won't become a part of the craft beer revolution, and it's not up to me to change them. They'll always like the Budweiser, and sometimes they really dig on the Bud Light Lime Lime-a-Rita. So, I grabbed a couple cans at Christmas, so I could figure this crap out. Maybe. Or, maybe not. In any case, I'm strapping in and checking them out. Wish me luck.
So, Bud Light Lime Lime-a-Rita, Margarita with a Twist, Malt Beverage with natural flavors and caramel colors added. Contains alcohol. 8% alc. by vol. Anheuser-Busch, St. Louis, MO. Also: "flavored ale". Since when was Bud Light an "ale"?
Also, it says: TRY IT OVER ICE! Well, I'm going to try it both ways. First without, then with…clouded, lime yellow, no head, abundant carbonation…aroma: margarita, lime and ..not tequila…lime and lime, and maybe lemon….let's drink: ehhhh. uh. yeough. not good. Well, somebody likes it. Let's try it with ice, now…Ah, yeah!!! It's like a margarita, in a can! And yet it's a flavored ale, that's 8% ABV? Yeah, I feel it now…wooo! Partay!!!! Yum! It'sa Margaritainacan!!! YEAH!!!!!! (……..I am so drunk………)
Wait, there's one more, right? Yes. Straw-ber-Rita, Margarita with a Twist, malt beverage with natural flavors, artificial sweeteners, and artificial colors. Sounds great! Same details as the LIME-a-RITA.
I'm also sorry for using the Northgate coaster to place this atrocity upon. Forgive me, Northgate Brewing Company! |
What can I say? Im left empty, souless, and bereft. Just the way they want me.
1 comment:
Elysian is from Washington, not Oregon.
The rest is spot-on.
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