Thursday, March 13, 2014

Milwaukee Brewing Louie's Demise Amber Ale


Louie's Demise Amber Ale, Milwaukee Brewing Company. 5.5% ABV. And now we have the flagship of the MKE line. Maybe I'll like this one?

Deep amber/nearly red in color, very short head, slims down to nil.

Aroma: rich and malty sweet, tidy hop presence.

Taste: It's a mostly malty affair, hops are here for balance. Stays just short of sweet, with a flavor an equal dose of fruit and grain. Medium-bodied. Long, malty finish. On the whole, wholly unremarkable.

There are words on the can. Let us read them: "Our flagship brand, this medium bodied amber ale starts with a rich malt flourish that kept in perfect balance by a smooth hop finish. This MBC original is similar to a German style alt bier."

So there we have it. It does taste like an alt, at that. And it's beer, and you can drink it. Not bad, but I'm not thrilled. Go back to step one: acknowledge that it is beer, admit that you can drink it. Prepare to not be impressed, and carry on.

Note: early today, I sampled the Booyah Farmhouse Ale and noticed (but did not note in my notes) that it had a copyright date of 2011. This can has a copyright date of 2013. Did I get a 2+ year old sample bottle, or do they just take their time updating the labels?

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