Boom Island Brewing Company Brimstone Tripel, "Brimstone? You mean fire and brimstone? What could this award-winning, Belgian-style Tripel have to do with divine punishment? Taste it. See how three times the malt brings three times the pleasure? That's divine. Now, did you detect each of the unique spices and esters working their magic? No? Your punishment is to have another sip." Minneapolis, Minnesota.
Lightly hazy, pale golden coloring, thinnish chalk white head.
Aroma: sweetness and spice, lemon and banana, especially ester-y. Alcohol begins to show through after a bit.
Taste: Once in the mouth, alcohol comes first, followed by light malt character, then citrus fruit, and spare amounts of spice. Light-bodied, fairly smooth, but something feels off in the flavor. It comes close, …but misses the mark. Too thin in the mouthfeel, I could do with some more of malt and yeast. The alcohol overcomes it, and overtakes the parts of the flavor I'd really rather be enjoying. "A bit 'hot", we like to say these days.
All in all, I'm not wild about this one, but I'll give them time to improve. And one area I really want to see them improve on is their label descriptions:
Enough with congratulating yourself on your beer, and calling it Wonderful! and saying how nice and interesting it is...or "flawless" for the love of Pete, my God, who refers to themselves on their product label as "flawless", or even "classic"? You don't get to be classic yet, and you shouldn't call yourself flawless. That's a big mistake. Who are you kidding?
It's neither classic nor flawless, and superlatives should be removed from all in-house copy. Effective now.
A quick lesson on in-house beer descriptions: say what it is, what is does, and how it does what you say it does, be positive and uplifting, but stay away from showering your own beer with your own praise. This is simple, people. And it just makes you look better.
Also, learn my lesson: stay away from exclamation points. Far away.
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