Widmer Brothers Brrr Seasonal Ale

Widmer Brothers Brrr Seasonal Ale. Portland, OR. What, no "Christmas", not even "Holiday"? Is it PC gone amok, or a smart strategy to keep consumers from rejecting it outright, after December 25?
7.2% Alcohol by Volume.

Lightly hazed, dull amber/bronze coloring, short-lived off-white head.

In the nose: earthy hop bitterness is here, but it's mostly malt, slightly sweet, a little bit spicy. Nice blend.

In the mouth: Zesty hop attack up front, some citrus, little bitter bite, swallowed up quickly by rich malt. Medium bodied, easy-drinking (for 7+ %). Spicy malt character warms up the palate. Hops continue to play, and all is fairly harmonized. I do enjoy the flavor in this one. Not a bad winter warmer at all.

Hey, there's gobbledygook on the label, let's read it...."Warm up with a cold one. Or two. Our winter red ale is the perfect treat. Naughty or nice." Signed by one of the brothers. I hate the phrase "cold one." Just do. Wait, there's more: "Citrusy hop aromas fill your nose. Than caramel and chocolate malts reward you with a perfectly balanced candy-sweet flavor and velvety finish." Sure, okay.